When it came to awareness, 55 percent of our survey respondents said they had heard of at least one existing metaverse platform, such as Roblox, Fortnite, or Decentraland. They were also unable to give a precise definition, but they were familiar enough with the metaverse to be able to describe it. We wanted to see if the same held true for consumers. Well-known experts refer to it as “ the internet of the future” or point to immersive devices to demonstrate various platforms and user experiences. In recent months, it has become clear that there is no single definition of the metaverse. Myth #1: No one knows what the metaverse is In fact, we debunked six myths about the metaverse and now see that consumers across age cohorts will shape its purpose and prosperity. A majority of consumers know and engage with some form of the metaverse, and many expect it to become a significant part of their lives. To find out, we queried over 1,000 consumers aged 13 to 70, as well as spoke directly to advocates and early adopters, to understand current sentiment about the metaverse. We were curious to learn what typical American consumers think and how their views could shape how brands may venture into this new space. Others are more skeptical and see a hype-fueled fad that appeals to gamers and celebrities. Proponents believe that the metaverse will be revolutionary and fully transform the way we work, shop, socialize, and play. The metaverse-like many innovations-is shrouded in mysticism and skepticism.
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