![]() ![]() Importantly, this research reveals that the marketer can exert a powerful influence on marketplace culture members’ processes of moral reasoning. The telling of lies : Timothy Findley : Free Download, Borrow, and Streaming : Internet Archive Loading viewer Favorite The telling of lies by Timothy Findley Publication date 1988 Publisher Dell Pub. ![]() Informants also relied heavily on techniques of neutralization in their moral reasoning, developing new contextually sensitive techniques that have not been reported in previous research. Analysis of the data revealed that informants employed elements from each of the ethical decision making frameworks, often in combination, in order to reach judgments regarding the moral correctness of the WWE’s business practices and the actions of its owner Vince McMahon, the content of the WWE’s product, the actions of fans in general, and their own fan behaviours in particular. Active interviewing was employed to obtain data from informants who self-identified as wrestling fans. These frameworks are augmented by Sykes and Matza’s work on techniques of neutralization. Three theories of ethical decision making found in the marketing literature provide the theoretical lens for this research: Hunt and Vitell’s General Theory of Marketing Ethics, Donaldson and Dunfee’s Integrative Social Contracts Theory, and Thompson’s Contextualist framework. The professional wrestling marketplace culture provides the research context and facilitates the examination of moral reasoning associated with key aspects of the product at the core of the culture: violent and sexual content, sexism, and racism. O元858331W Page_number_confidence 95.97 Pages 374 Partner Innodata Pdf_module_version 0.0.20 Ppi 300 Rcs_key 24143 Republisher_date 20210126051620 Republisher_operator Republisher_time 752 Scandate 20210123184953 Scanner Scanningcenter cebu Scribe3_search_catalog isbn Scribe3_search_id 9780393308723 Tts_version 4.Anchored in research on Consumer Culture Theory, this study examines the moral reasoning processes of marketplace culture members. Urn:lcp:tellingliesclues0000ekma:lcpdf:4086cee4-ffec-4794-a799-74a6d959b9b4 Foldoutcount 0 Identifier tellingliesclues0000ekma Identifier-ark ark:/13960/t90969v2j Invoice 1652 Isbn 0393308723 Lccn 92246569 //r96 Ocr tesseract 4.1.1 Ocr_detected_lang en Ocr_detected_lang_conf 1.0000 Ocr_detected_script Latin Ocr_detected_script_conf 0.9435 Ocr_module_version 0.0.10 Ocr_parameters -l eng Old_pallet IA-NS-1200091 Openlibrary_edition Access-restricted-item true Addeddate 18:02:38 Boxid IA40047918 Camera Sony Alpha-A6300 (Control) Collection_set printdisabled External-identifier ![]()
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